Co-founded with friends in the NYC area, the Light Racing League (LRL) is a gaming platform for your bike.
We’ll be launching on Kickstarter in early 2025, but you can visit the pre-launch page here.
Beyond helping to dream up the product concept, I designed the logo, created the first phase of games (each one using pedaling in a different way), established the overall look and feel of the brand, and learned approximately 670 gazillion things I didn’t know about starting a company. To say it’s been a learning experience would be a ridiculous understatement. But I digress.
The LRL lets you…
• Turn your bike into an arcade battle rig, where pedaling propels you through neon-lit arenas and handlebar buttons trigger split-second strategies
• battle your friends in a variety of multiplayer games like the snake-ish MAMBOA, the zero gravity sumo wrestling push-fest ZUMO, the high-flying laser duels of HOVERSLAP5000, and more.
• win prize money for conquering leaderboards & live-streamed tournaments.
• play solo in an ever-evolving, game-hopping, time-traveling story mode.
• feel like a million bucks.
In a nutshell, the LRL is the recreational biker’s hangout, workout and potential side-hustle, all at the same time.