👋 Hey there.
I’m a creative director, writer and brand builder, which is a fancy way of saying I help businesses and nonprofits figure out how to tell stories that don’t make people immediately want to scroll away. I cut my teeth in NYC (figuratively, though it was a bagel-heavy time in my life) and now I live near Sydney (in constant search of bagels).

Here’s a glimpse into my journey so far:

✉️ Master of Junk Mail: Got a Masters in Communications from VCU Brandcenter, where I paid the rent by writing fundraising letters for the Michael J. Fox Foundation

👟 Sneaker Scribe: Got embedded as the sole writer on the design/UX team that created the Nike Fuelband (which still lives undercover) and other pioneering Nike apps

😵‍💫 Reality Distorter: Teamed up with directors/producers of Survivor and The Amazing Race to create a hyper-melodramatic mini-reality show about a GE refrigerator that made it to the New York Times

🚀 Launchy McLauncherson: Helped MasterCard launch Apple Pay, helped Miller Lite re-launch their OG/retro packaging and helped launch a number of startup brands like Ramona

⚔️ Medieval Mayhem Architect: Created a 500-person/50-horse medieval battle inside a volcanic crater in Croatia with a director from Game of Thrones and Mariah Carey

🥺 Giant Loser: Got recruited to be the creative lead for the social video team of Hillary Clinton’s 2016 presidential campaign, where we made hundreds of videos on a shoestring budget and I got to write for/direct talent like Will Ferrell and Amy Schumer

🎪 Creative Dept Head: Led the creative department of VML Sydney, working with major brands like McDonald’s, Colgate/Palmolive, Vodafone and Google to tell some big stories

⚡️ Electrification Enthusiast: Helped inventor/genius Dr. Saul Griffith launch Rewiring Australia, now the leading electrification movement on the continent 

🦄 Dad: Melted my daughter’s mind after working with the guy who voices the dad on Bluey

😎 Shade Thrower: Collaborated with TikTok and the Melanoma Institute to get comedy influencers to roast tanning culture, which led to dangerous sunburn videos/challenges being banned on the platform

🤐 Fearful NDA Signer: Worked with Apple on some projects I’m not allowed to talk about 

🥸 Co-founder: Head creative of the NYC-based startup the LRL, launching early 2025

Long story short longer, I love being on a team of good people trying to do good things, so if there’s anything you wanna chat about, just say hello 👇