No Budget, No Drama

The Brief: Show how Fiber One cookies eliminate all the drama of dieting in a 30” spot—using a budget that could barely cover a stock photo subscription.

The Answer: Stretch every penny like it’s the last bite of dessert. We repurposed footage from a Mexican telenovela, added some green screen magic, and had a single VO artist deliver every over-the-top line. The result? A gloriously dramatic, low-budget masterpiece that made the lack of budget part of the joke.