Turn your bike into an arcade battle rig and fight for intergalactic leaderboard supremacy

Before co-founding Tango & Cache, I helped create the Light Racing League (LRL), a wildly ambitious experiment that turned stationary bikes into gaming consoles.

Co-founded with friends in the NYC area, LRL is a gaming platform for bikes: part workout, part arcade, part fever dream. We built it from back-of-the-napkin idea to working prototype and launch campaign, complete with leaderboards, live beta-tournaments and an evolving sci-fi story mode.

Beyond helping dream up the concept, I designed the logo, created the first batch of games (each one using pedaling in a different way), defined the brand’s visual identity, and learned roughly 670 gazillion things about building a company from scratch. To say it was a learning experience would be a ridiculous understatement.

The games themselves were as chaotic as they sound:
• MAMBOA — a neon snake-meets-Tron pedal brawl
• ZUMO — zero-gravity sumo wrestling for your quads
• HOVERSLAP5000 — a hover-and-shoot laser duel powered by leg day
• Plus a solo story mode that sent players hopping through time and space

In a nutshell, Light Racing League became the recreational biker’s hangout, workout and side-hustle all rolled into one. And for me, it became the blueprint for everything I love about creative technology: building worlds, mixing mediums, and finding new ways to turn everyday things into play.