A few years back my former creative partner (and forever pal) Ryan Lee and I had a running joke whenever we’d find ourselves stuck for new ideas and staring into oblivion for any extended period of time. So one day we took a couple hours after work (using the office of Saatchi NY) and turned that juvenile joke into the wholeheartedly juvenile 3 minute short, below.
A struggling startup’s most brilliant employee discovers a radical formula that could do way more than save his company — it might just save the world.