Ye Olde Earworms

The brief: position Sweet Potatoes as the healthier, more versatile and all-around superior member of the oft-vilified carb family.

The answer: Turn the Sweet Potato into the King of Carbs on social media and cram people’s earholes with ye olde earworms via Spotify, radio and in-store ads. 

Legend has it the jaunty jingles are still being hummed to this day…

We shot medieval portraits of various sweet potato meals (shown pre-cropped for Instagram, below) and put the recipe links in bio.