When it comes to apps that track your runs, this was the first.
Having since evolved into Nike+ Running and now Nike+ Run Club, our team’s goal goal was simple: use technology to make both runners and the running-averse enjoy it more. So we pulled out all of the digital stops and created an app that makes even the haters feel the running love. Or at least hate it a lot less.
• It talks to robots in outer space as you run to map your real-time location, then colors your trail depending on pace.
• It posts when you’ve started a run to your Facebook wall (if you want it to), then pumps audible cheers in your ears every time one of your friends Likes or comments on it.
• It lets you designate a favorite tune as a Power Song, then cues it up as you approach a personal goal or record to give you a mega-motivational kick in the hiney.
• It lets you play Tag with groups of friends based on games of distance, time or laziness, then spurs a frenzy of social network trash talk when someone loses.
• It gives you all kinds of unnervingly accurate voice feedback about how you’re doing as you’re doing it, then showers you with performance-based props via celebrities like Lance Armstrong and Tracy Morgan when you finish.