▶︎ Got a Masters in Communications from the VCU Brandcenter, during which time I paid the rent by writing fundraising letters for the Michael J Fox Foundation
▶︎ Got embedded into the design/UX team at R/GA NY that created the Nike Fuelband (which still lives under a secret identity) and other pioneering Nike apps
▶︎ Created a melodramatic mini-reality show about a GE refrigerator with the director of Survivor and the Amazing Race that landed in the New York Times
▶︎ Helped MasterCard launch Apple Pay, helped launch of the return of the OG/retro Miller Lite packaging (a limited time thing that proved so successful it became permanent) and helped launch a few startup brands like Ramona
▶︎ Staged a 500+ person/30+ horse medieval battle inside a volcanic crater in Croatia with a director from Game of Thrones, all to the tune of Mariah Carey
▶︎ Got recruited to serve as creative lead for Hillary for America’s 2016 social video team at the Brooklyn HQ 🪦🥺 where I got to write for and direct people like Amy Schumer and Will Ferrell
▶︎ Was head of the creative department of VML Sydney for a couple years where we helped some big brands like Netflix, McDonald’s and Google tell some big stories
▶︎ Helped inventor, author and all around genius Dr. Saul Griffith launch Rewiring Australia, which is now the leading electrification movement on the continent
▶︎ Melted my daughter’s mind after working with the dad on Bluey, aka Bandit, aka the great Dave McCormack
▶︎ Collaborated with TikTok to get sunburn videos/challenges banned on social media
▶︎ Worked with Apple on some projects I’m not allowed to talk about 🤐
▶︎ Founded a NYC-based startup called the LRL, launching summer 2024
Clients:
Nike, Apple, TikTok, WaterAid, Hillary for America, GE, MasterCard, McDonald’s, Rewiring Australia, The Michael J. Fox Foundation, Miller Brewing, Starbucks, American Express, Vodafone, Gap, General Mills, Google, Procter & Gamble, Colgate/Palmolive, Lionsgate, et al.
Awards:
Cannes Titanium Grand Prix Lion, Cannes Cyber Grand Prix Lion, Cannes Mobile Silver Lion, Cannes Integrated Gold Lion, One Show Gold Pencil, Gold Clio, Webby, ANDY Grandy, ANDY Gold, D&AD Yellow Pencil, London Int'l Awards Gold, Creative Review Best in Book, AICP Next Award, AICP Best in Show, MOBI Award, MMA Smarty, SAMMY, iTunes Hall of Fame
Education:
Masters in Mass Communications (VCU Brandcenter, VA)
Bachelors in Sociology and Studio Arts (University of Richmond, VA)
Inside scoops from a shifty-looking dude in a dark alley